In the ongoing debate on whether the blogging industry will change the face of journalism, on could wonder where the real change is to be found in this development.
On several subjects bloggers offer more insight (information) than journalists that have to wait for official procedures in verifying sources and other procedures that delays the broadcast of the story.
There are also in absolute terms much more bloggers than journalists. And this is because (most) bloggers are not organized. Any organization requires a drive for efficiency and that implicates a limit on the number of journalists per company and that the journalist therefore has to broaden its reporting tasks.
However, the principle mechanism of journalism does not change at all whether the news is offered by bloggers of by journalists. And this is the principle of event-driven-reporting.
The traditional journalism is based on this principle in which the event is the trigger to activate the focus of the journalist. In the archetype of journalism, the reporter is called and runs to the scene of the event. There he takes notes and reports this to the editorial. In the same way the blogger comments on events that he is acknowledging. Only the number and source of events are more artificial. Basically everything that is perceived interesting is marked as an event.
A real change will probably yet have to come. Just as the first automobiles had the form of a (horse) carriage, the form of blogging is the same as journalism. But from this may evolve into really new forms in the near future.
2008 Hans Bool
Hans Bool writes articles about management, culture and change. If you are interested to read or experience more about these topics have a look at: Astor White.
San Diego Internet Marketing
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