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There is absolutely no argument than an online business must have a professional functioning web site to exist in the world of internet trading. Primarily they require a great competitively prices web hosting service to park their sites, and then they need the actual web site.

The choice of web hosting packages is simply astounding when we begin the search for an adequate web hosting service for our business. Each of them offers something a little different. Some will have absolutely masses of space, you would need to be Yahoo themselves to fill up, others will offer handy little email newsletters with all the latest tips and tricks to attract traffic to the site.

Thankfully, all of the serious web hosting providers offer something small business owners builders actually need when they are launching themselves on the internet, a straight forward and easy method of creating the web site i.e. website builders. Let's just empathize that word "serious" shall we. A web hosting provider could not possibly be serious in their hope to attract signups without a quality site builder.

Business owners have enough to worry about when they establishing their online presence. Aside from having to manage the usual business activities and products or services required for all businesses, establishing an online presence is a mammoth task in itself for anyone that may not be experienced in internet site management. This does not even compare to the mind bending job of actually building a web site.

While many large corporations will simply hire this job out to some IT and web design professional, small businesses do not often have the funding available for such an expensive necessity. The only alternative is to select a hosting provider that offers a simple to use site builder.

Now don't be fooled into believing that all WYSIWYG (what-you-see-is-what-you-get) editors or site builders are all the same. This is a far cry from the truth. Many "page makers" passing themselves off as site builders are little more than toys to give teenagers a way to express themselves on the internet, and are not at all suitable for developing an online business presence.

Others are so complicated to use one might as well leaning the seemingly secret codes of internet web site creation. There are also some pretty good web site builders that have been around for years, that seem to be business friendly enough, and are certainly not too difficult to use, unfortunately they have been around, and around and around for so long that internet trends and requirements have rendered them interesting relics.

To understand how a site building tool may help you launch your own site with easy we should examine some of the features a good site building tool should exhibit.

- Certainly it must be easy to use; we businesses of all sorts, not necessarily expert computer programmers and our attentions should be involved directly in our businesses not learning a new language.

- It should also include the ability to take advantage of the most up to date traffic magnet, ie the blog. The ability to easily include bogs on your web site allows you to present articles related to your product or service, or even keep your viewers up to date with the latest news and information.

- A good site building tool will allow you to keep a photo gallery of your products.

- All importantly a good site building tool will give you a huge variety of skins or designs to select from. These designs would be professionally created to the best effect and optimal impact.

- This tool should offer a selection of pages; after all we are creating an entire web site not a pretty single page.

- Other optional pages or features might include a forum, guestbook, perhaps even a resume page just to name a few.

. A good site building tool will allow you to have as much control over the feel, look and information as you would like and not dictate to you what you must have.

- Now I'm sure I mentioned that this should be easy to use, but this point cannot be stressed enough so I will say it again. It absolutely must be easy to use.

Certainly the hours saved by using a site building tool to create your website is convincing reason enough to insist that your hosting service provides this function. Add this to the fact that you will potentially save thousands of dollars to have a web site built for you, and that you will have little control of this site once you have paid out your money, without doubt makes the matter of selecting a hosting provider offering a great site building tool the best business decision possible when launching your online presence.

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